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City Council - 05/14/1990 - Joint Meeting i JOINT MEETING CITY COUNCIL AND LANDFILL ADVISORY COMMITTEE mnnnav mAv 1d loon P fltMCNTD ATNi FTTr rt 11R 7-,An am CITY COUNCIL MEMBERS: Mayor Gary D. Peterson, Richard Anderson, Jean Harris, Patricia Pidcock, and Douglas Tenpas COMMITTEE MEMBERS: Chairman Robert Cox, Tom Brandabur, George Butzow, Jerri Coller, Virginia Gartner, Al Lange, Al Lyng, Sidney Pauly, Patricia Pidcock, Douglas Tenpas, and Glenn Wilson ALTERNATES: Mark Thompson and Dick Coller STAFF: Carl J. Jullie and Craig W. Dawson I. CALL TO ORDER/ROLL CALL The meeting was called to order at 7:40 AM. Present were Councilmembers Harris, Pidcock, and Tenpas; Committee members Cox, Brandabur, Gartner, Lange, and Lyng; and Staff members Jullie and Dawson. Also present were Pat Forceia, The November Group; Nancy Greene, Corporate Video; and John Mueller, Eden Prairie News II. NOTES OF APRIL 30. 1990 MEETING Pidcock moved and Tenpas seconded to approve the notes of this Committee meeting. Committee members so voted unanimously. III. STATUS OF VIDEO Nancy Greene presented preliminary ideas and messages to be conveyed in the video. It would be a documentary style, as this is the usual method associated with receiving information. It would be more of a "people" story than a technical one. Based on the types of filming to be done, it appeared that two days of shooting would be needed. The estimated budget for the video was approximately $13,000. Council and Committee members wanted to be sure that the messages be factual and objective. Having a few experts on camera could provide a vehicle for viewers to make inferences. The video should be reviewed by the City's attorneys for consistency with the City's litigation. The focus of the video should be on environmental , health, and safety issues. It should present a case that the whole City is fighting the expansion, not just a neighborhood. Thompson moved and Tenpas seconded that the Committee approve the video proposal and to recommend that the City Council authorize funding. Motion passed unanimously. IV. POLITICAL STRATEGY F Forceia reiterated his recommendations made at the last Committee u meeting. He said he shared concerns expressed by the Committee regarding the video. - 2 - In terms of the City's approach, he said it was necessary always to be factual . It should maintain professionalism when courting allies, the media, and the Legislature; emotionality and excitedness would not serve the cause well . He believed that the landfill expansion could be made a statewide ;ss— August and September will be busy for legislators. Gubernatorial candidates should be courted. It would be important to have a community event at which candidates would be invited after the primaries so that realistic commitments can be made by persons who will have leadership positions. Forceia could arrange this event. He concluded that alliances need to be made with environmtental groups, influence leaders, and newsmakers across the state in order to get this issue to have statewide importance during the elections. IV. PUBLIC INFORMATION STRATEGY A proposal from Mona, Meyer & McGrath was reviewed. It was decided tht a meeting would be appropriate between a Long-Range Strategy Subcommittee, MM&M, and The November Group to determine how the talents of these organizations could be used more economically. The Subcommittee would consist of Brandabur, Lyng, Tenpas, and Thompson. MM&M would be asked to develop a one-page leaflet to distribute at upcoming community events. Brandabur left. Harris was concerned that the Committee had not developed a budget or a sense of how much money might be needed on individual components of the Committee's strategy. The Councilmembers said they would place this matter on the agenda for the May 15 Council meeting. V. UPDATES Dawson related his understanding that Bran-dabur would be meeting with - WCCO news staff. Thompson and Forceia stated that the City needed to be extremely well-prepared for these meetings. VI. NEXT COMMITTEE MEETING The next meeting of the Committee was set for 7:30 AM Thursday, May 31, at the Flagship Athletic Club. VII. ADJOURNMENT The meeting adjourned at 8:35 AM. f A G E N D A SPECIAL EDEN PRAIRIE CITY COUNCIL M££TING TUESDAY. MAY 8, 1990 CITY HALL COUNCIL CHAMBERS, 6:00 PM 7600 Executive Drive COUNCILMEMBERS: Mayor Gary Peterson, Richard Anderson, Jean Harris, Patricia Pidcock and Douglas Tenpas CITY COUNCIL STAFF: City Manager Carl J. Jullie, Assistant to the City Manager Craig Dawson, City Attorney Roger Pauly, toning Administrator Jean Johnson, and Recording Secretary Jan nelson CALL TO ORDER/ROLL CALL I. APPROVAL OF AGENDA AND OTHER ITEMS OF BUSINESS II. DISCUSSION ITEMS A. Response to MPCA re: Proposal for Permit for BFI Medical Waste Incinerator i III. OTHER BUSINESS IV. ADJOURNMENT. s s