City Council - 12/21/2004 - Workshop APPROVED MINUTES
EDEN PRAIRIE CITY COUNCIL WORKSHOP/FORUM
TUESDAY,DECEMBER 21, 2004 CITY CENTER
5:00—6:25 PM,HERITAGE ROOM II
6:30—7:00 PM, COUNCIL CHAMBER
CITY COUNCIL:
Mayor Nancy Tyra-Lukens, Councihnembers Sherry Butcher,Ron Case, Jan Mosman, and
Philip Young
CITY STAFF:
City Manager Scott Neal, Police Chief Dan Carlson, Fire Chief George Esbensen, Public Works
Director Eugene Dietz,Parks and Recreation Director Bob Lambert, Community Development
Director Janet Jeremiah, Communications Manager Pat Brink, Assistant to the City Manager
Michael Barone, City Attorney Ric Rosow, and Recorder Lorene McWaters
Heritage Room H
I. NEW BRAND IDENTITY SYSTEM
Sony Styrland, a member of the City's Arts and Culture Commission,began the
presentation on the process for creation of the City's new brand identity. Also presenting
were Judy Reishus and Steve Swanson from Baker Associates, the graphic design firm that
collaborated with the City and Styrland on the project.
The process is called brand architecture, begins with development of a"brand promise."
The brand promise the team developed for this City was "A place to live,work, dream."
From there the team conducted focus groups that identified positive attributes of Eden
Prairie to be embodied in the design.
The focus groups included people who live and/or work in Eden Prairie. These groups said
they see Eden Prairie as vital, growing, and family-oriented community. The major themes
identified were affluence/upscale, growth/development, family,naturelbeauty, and
schools/education. The groups were also shown several different logo designs and were
asked which one(s)they felt best represented Eden Prairie. The same design was chosen
by each group. The main design is a vertical rectangle with prairie grasses, a rising sun,
and a soaring bird along with the words "Eden Prairie-- Live, Work,Dream." The main
colors black, gold and orange. The team also developed a"palette" of colors that represent
both the commercial/industrial and the open space/nature aspects of the City. They
explained these colors can be used by departments to differentiate themselves if desired.
The team also explained that the design consists of several elements that can be pulled out
and arranged differently depending on the particular use. Communications Manager Pat
Brink showed how the design will be incorporated into the City's renovated web site,
which will go live January 1.
COUNCIL WORKSHOP 1VIINUTES
December 21, 2004
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Mayor Tyra-Lukens said she loves the theme and the tag line. Councilmembers Butcher
and Mosman also said they are pleased with the design.
II. OTHER
Councilmember Mosman said as an outgoing member of the Council, she had two topics to
present. The first involves Council correspondence, which she said she has already
discussed with City Manager Scott Neal. She said it seems that the feeling among
Councilmembers is that if one of them receives a letter, e-mail,phone call, etc.,then the
others have received the same communication. Mosman said this is not always the case, so
she suggested a policy of forwarding pertinent communications to the City Managers'
office to be distributed to all of the Councilmembers and appropriate Commission members
and staff.
Mosman said she also feels it is important that discussions at the Council level need to take
place with the whole Council. She urged the Council to try to keep these types of
discussions at Council meetings and workshops rather than in other venues.
Council Chamber
III. OPEN FORUM
A. Polling Places—John Mallo
Mr. Mallo, 14000 Forest Hills Drive, addressed Council on concerns he has
regarding polling places. His concerns involve the use of churches as polling
places and the rules requiring private parties to be at least 100 feet away from the
polling place. Mallo asked Council to support proposed new legislation regarding
polling places. Mayor Tyra-Lukens asked if this topic could be addressed at a
workshop early in January. City Manager Scott Neal said he would distribute
Mallo's letter to the Council and appropriate staff. Neal also noted that staff and
the Mayor met with Mallo on this topic in December and had agreed to research
the use of polling places and report back on it in January.
B. Dog Park Update—Libby Hargrove
Libby Hargrove updated Council on a proposed dog park in Staring Lake Park,
and thanked outgoing Councilmember Mosman for her support on the dog park.
IV. OPEN PODIUM
No one requested to speak at open podium.
V. ADJOURNMENT