HomeMy WebLinkAboutArts Commission - 02/14/2005 APPROVED MINUTES
EDEN PRAIRIE ARTS & CULTURE COMMISSION
MONDAY, FEBRUARY 14, 2005 7:30 P.M. EDEN PRAIRIE CENTER
COMMUNITY ROOM
COMMISSION MEMBERS: Susan Dickman, Chair; Steve Mosow, Vice Chair;
Lois Larson, Heather Olson, Ann Rorem, Soni
Styrlund, Diane Zielke
STUDENT MEMBERS: Casey Carlson, Evan Estrine, Carly Hofstedt
COMMISSION STAFF: Sandy Werts, Staff Liaison
Peggy Rasmussen, Recording Secretary
SUPPORT STAFF: Bob Lambert, Director, Parks & Recreation
Services; Laurie Obiazor, Manager of Recreation
Services
I. ROLL CALL
Chair Dickman called the meeting to order at 7:45 p.m. Commissioners Olson and
Mosow were excused. Student Member Hofstedt was excused. Commissioner Styrlund
arrived at 7:50 p.m. George Schell was in attendance for part of the meeting.
II. APPROVAL OF AGENDA
Werts added a presentation from George Schell on "Eden Prairie Reads", under Petitions,
Requests and Communications.
III. APPROVAL OF MINUTES OF JANUARY 12, 2005 MEETING
MOTION: Larson moved, seconded by Rorem, to approve the minutes of the Arts and
Culture Commission, held on January 12, 2005, as published. Motion carried 4-0.
IV. PETITIONS, REQUESTS AND COMMUNICATIONS
A. Eden Prairie Players Update
George Schell is a member of the Eden Prairie Players Advisory Committee,
handling public relations. The current production, "I Remember Mama" is an
ensemble production, with 21 in the cast, including seven children from third
grade on up. It is being presented at the high school auditorium on February 18,
19, 25, 26 and 27. Publicity flyers have gone out to a number of locations,
including senior residences and the high school drama club. The play has been
advertised in the local newspapers and the Star Tribune's Arts & Leisure section.
B. Eden Prairie Reads
Schell reported that an estimated 1200-1500 people read last year's selection for
Eden Prairie Reads, which was "Neither Wolf Nor Dog." He is on the committee
that will be choosing the book to read this year from a final list of four books,
ARTS & CULTURE COMMISSION MINUTES
February 14, 2005
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selected by the steering committee, to be read in September and October. They
are "Kite Runner", about a youth growing up prior to the Russian invasion of
Afghanistan; "Ordinary People", by Judith Guest; "Population 485" by Mike
Perry; and "Things They Carry" by Tim O'Brian.
C. MRAC Workshop—Relationship Building through the Arts—April 20, 2005
Werts said she plans to attend this workshop on the development of arts
programming, and she could request City approval to cover the cost for two
Commissioners to attend. Rorem and Styrlund indicated an interest.
V. OLD BUSINESS
A. Arts Promotion Brochure
Dickman and Werts met with Todd Pernsteiner, the owner of Pernsteiner Creative
Group. He was previously on the Arts and Culture Commission and had
expressed an interest in doing the whole booklet. His group prepared a set of
recommendations, which Werts sent to the Commissioners for review. In the
recommendations, Pernsteiner indicated that it would take $18,571 in ad sales to
cover the design, printing and ad solicitation in order for the City to break even on
its investment of $8,000. Pernsteiner is suggesting that the book be increased to
40 pages in order to sell enough ads to reach that amount.
Irene Kelly, who is a volunteer with the CAPP (Comprehensive Arts Planning
Process) Committee from the school district, was invited to the meetings with
Todd Pernsteiner. She offered to check with Dr. Jean Luebke to see if CAPP will
participate, perhaps by offering help with editing. She suggested applying for
grants to provide seed money to help recoup some of the cost of the directory.
Possible grantors include the Eden Prairie Foundation, the Minnesota Regional
Arts Foundation and the McKnight Foundation.
Larson inquired if it is mandatory to recover the $8,000 investment for the City.
Werts replied no, but it is expected, and the amount budgeted in the future may be
predicated on that. There would be a much lower cost involved if the job were
done in-house, using City staff. However, in order to produce a professional
looking publication, time and design would become issues for staff.
Styrlund said she has talked to people working for Baker Associates; they would
be willing to look at the cost of putting the directory together. Their prices might
be more competitive. She could schedule a meeting with Werts and a
representative of Baker to go over the project.
Pernsteiner suggested that his group make pre-calls to potential advertisers to see
if there is an interest in supporting an arts resource directory. Zielke said it would
make sense to do that in order to see what the interest level is. Werts said major
businesses, such as Super Valu or Redstone American Grill should be called.
Dickman said she believed if one big business would provide anchor support for
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February 14, 2005
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the publication, then small ones might be persuaded to add their support.
Styrlund said an anchor supporter that is located in Eden Prairie would be a good
idea. She offered to find out more about Redstone. It was agreed that developers,
builders and real estate businesses might also be interested in advertising in the
directory.
Dickman said that with the start-up support from the City, if the McKnight
Foundation also gave its support, advertisers might be persuaded that this is a
good idea, and they would want to be included. Werts said the Commission could
apply for a grant from McKnight, but their grants are not awarded until October.
She said the Minnesota Recreation and Parks Foundation has a "New Initiative
Grant." Applications are due in one week. Grant applications to the Eden Prairie
Foundation are due in either March or April and awarded in April or May.
Dickman recommended applying for all of these grants.
There was discussion about how the front cover of the directory could reflect the
art community. The Commissioners were asked to give Werts their ideas about
this. Pernsteiner's time line for getting out the directory was also discussed,
which recommends having it ready for distribution early in June. It was agreed to
tie that in with "Arts and Antiques in the Garden" on June 11 at the J.R. Cummins
Homestead.
Dickman and Styrlund offered to contact other publishers to find out if the
directory could be published at a lower price than Pernsteiner Creative Group.
The next meeting with Pernsteiner is scheduled for February 23 with Werts,
Dickman and Irene Kelly from the CAPP Committee.
VI. NEW BUSINESS
A. International Festival
Werts said last year was the first International Festival. The planning committee
had some problems finding food vendors, entertainment and cultural displays.
Last year the focus was on new immigrants, but this year it will involve all
cultural groups. About 600 attended the event.
The date for this year's festival is Sunday, July 31. Werts invited the Arts and
Culture Commission members to participate on the planning committee if they
have an interest in the event. Styrlund offered to serve on the committee.
Werts has hired Cyril Paul and the Calypso Monarchs as the headliner act.
B. New Music Venues for Summer
Werts reported that this year, in addition to Starring at Staring and KidStock
concert series, the City is adding a new venue in each of the two new parks,
Purgatory Creek Recreation Area and Riley-Jacques Farmstead.
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February 14, 2005
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At the Purgatory Creek Recreation Area, noontime concerts and speakers are
planned for eight Fridays, from June 24 through August 12. It is hoped that
people will buy or bring a lunch and enjoy eating it in a beautiful setting. There
will be five solo performers providing acoustic music for adults and three
children's performers. Werts is looking for speakers who would come on three of
those Fridays and split the time with the performer. She has found an Eden
Prairie author to speak on one date, and asked the Commissioners if they could
suggest two more. Fitness speaker Lana Mosow was suggested.
At the Riley-Jacques Farmstead, John Gertz would like to have an evening similar
to the Prairie Home Companion, with an emcee/storyteller and music. The music
would be bluegrass, jazz, old-time or something similar. It would be held at the
barn on a Saturday evening once a month.
Werts said catchy titles are needed for both new venues, and asked the
Commissioners to let her know if they can suggest any.
VII. REPORTS OF STAFF AND COMMISSIONERS
A. Hot Summer Jazz Festival
Werts reported that this summer the 151h annual Minnesota Festival of Jazz on the
Prairie would be part of the Hot Summer Jazz Festival. The Jazz on the Prairie
Big Band has been hosting this day of jazz and big band music for the last 14
years. Six bands each perform an hour of music. KBEM has hosted the event for
several years, and through the station were tied into the Hot Summer Jazz
Festival. This endorsement provided the City's event with some good promotion.
Werts said the Hot Summer Jazz Festival approached her about being part of this
program that will be going on all over the Minneapolis area. The date of the
City's festival is Sunday, June 12, from 3 to 9 p.m. at the Staring Lake
Amphitheater.
VIII. ADJOURNMENT
MOTION: Rorem moved, seconded by Styrlund, to adjourn the meting. Motion
carried 5-0. Dickman adjourned the meeting at 9:05 p.m.