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HomeMy WebLinkAboutArts Commission - 01/10/2005 APPROVED MINUTES EDEN PRAIRIE ARTS & CULTURE COMMISSION MONDAY,JANUARY 10, 2005 7:00 P.M. CITY CENTER 8080 MITCHELL ROAD PRAIRIE ROOMS A & B COMMISSION MEMBERS: Susan Dickman, Chair; Steve Mosow, Vice Chair; Lois Larson, Heather Olson, Ann Rorem, Soni Styrlund, Diane Zielke STUDENT MEMBERS: Casey Carlson, Evan Estrine, Carly Hofstedt COMMISSION STAFF: Sandy Werts, Staff Liaison Peggy Rasmussen, Recording Secretary SUPPORT STAFF: Bob Lambert, Director, Parks & Recreation Services; Laurie Obiazor, Manager of Recreation Services I. ROLL CALL Commissioners Styrlund and Zielke were absent. Student Member Carlson was excused. II. APPROVAL OF AGENDA MOTION: Larson moved, seconded by Olson, to approve the agenda as published. Motion carried 5-0. III. APPROVAL OF MINUTES OF DECEMBER 13, 2004 Rorem made a correction on page 2, the third paragraph, the fourth sentence, which should read . . . "and she suggested the actors have a table to advertise the play." In the seventh sentence, the name "Hofstedt" should be replaced with "Carlson." MOTION: Olson moved, seconded by Rorem, to approve the minutes of the Arts and Culture Commission held on December 13, 2004, as published and corrected. Motion carried 5-0. IV. PETITIONS, REQUESTS & COMMUNICATIONS A. Eden Prairie Players Update—Shelley Smith or Jay Ludwig Werts said that neither Smith nor Ludwig was able to attend the meeting. She reported the group is now in rehearsal for its winter production "I Remember Mama", being performed the weekends of February 18, 19 and 25, 26. Due to the length of the show,performances will begin at 7:00 p.m. V. OLD BUSINESS ARTS & CULTURE COMMISSION MINUTES January 10, 2005 Page 2 A. Arts Promotion Brochure • Findinlzs Rorem is working on a revised list of businesses to be included in the directory. She still needs updated information from several of the Commissioners. Werts will send that to her so she can revise the list and return it. Rorem said she would look through the Eden Prairie Magazine and contact artists mentioned there to see if they want to be included in the new directory. She is also going to contact local churches with regard to events held there. Werts has set up a meeting with Todd Pernsteiner next week and invited Dickman to attend. They will talk to him about designing the directory and selling advertising space. Werts also met with a representative from Anchor Printing, a company that does a quite a lot of printing for the City and whose bids are very competitive. The bid is for 16,000 copies of a 32-page directory, 5.5" x 8.5" in size. The company would use more expensive paper for the outside covers of the brochure and less expensive paper for the inside pages. The bid they sent in is between $5,000 and $5,800, with the most expensive having inside pages in two-colors, and the less expensive having one color. Werts met with Pat Brink, Communications Manager for Eden Prairie. He told her that half of the brochure would have to be advertisements in order to cover the cost of printing. Werts said that might require removing some pages or having more ads on the pages than originally planned. However, the number of ads needed would be reduced if staff did the design work. A staff person in the Parks department does the design work on all the flyers the department sends out, in addition to some of the brochures and the Senior Center newsletter. The Commissioners examined a California arts magazine Dickman brought in. The advertisements in it pay the cost of publishing it once a year. The size of the magazine is 8"xll", and there was discussion about using the larger format for the City's directory. A decision on that was postponed until after the meeting with Pernsteiner. • Letter to Directory Contacts The Commissioners reviewed and revised the draft letter and information request form that will be mailed to the directory contacts. It will include a pre-addressed envelope for returning the form. The deadline for returning it would be two weeks from the time it is received. ARTS & CULTURE COMMISSION MINUTES January 10, 2005 Page 3 B. 2005 Arts and Culture Commission Goals Werts added time lines to the goals agreed upon at the December meeting, as follows: 1. Complete, distribute and evaluate the Eden Prairie Arts Resource Directory by July 1, 2005. a. The directory will be ready for distribution by April 1, 2005. b. The directory will be evaluated by meeting with the original focus group by June 30, 2005. 2. Meet in a workshop with the City Council to discuss art resources and programs in Eden Prairie. This meeting is scheduled for September 20, 2005. MOTION: Rorem moved, seconded by Larson, to approve the 2005 Arts and Culture Commission goals. Motion carried 5-0. C. Art on City Walls Werts reported she only has about half the number of artists needed to fill in the year. Olson said she knows a sculptor. There is no way to display that type of work. However, if he took photographs of his work and framed them, he could display those on the wall. Dickman said she has thought of doing that with her textiles. Werts recalled that some years ago a person who did clay vessels was able to hang them from hooks and chains. Olson asked if the high school had been contacted to see if there were students who might be interested. Werts said she had not done that; but if the students have framed work, it could be used. Dickman wondered if there was any possibility of investing in Plexiglas so that schoolchildren's artwork could be displayed under it. Werts was asked if quilters could hang their work, and she said that had been done in the past. Rorem said the sign at the entrance to City Center used to advertise Art on City Walls; now it only shows the time and temperature. She thought that was a good location to advertise City activities. The sign at Purgatory Creek Recreation Area is where all the information about City activities is displayed. Werts recalled that the person who originated Art on City Walls was a member of the Commission who did pen and ink drawings of Eden Prairie scenes. The School District has them now. She will check into borrowing them to use for an Art on City Walls display. VI. NEW BUSINESS A. Eden Prairie Brand Strategy ARTS & CULTURE COMMISSION MINUTES January 10, 2005 Page 4 Pat Brink, the Communications Manager for Eden Prairie since July, came to the meeting to explain how the new City logo was developed. He said that Commissioner Soni Styrlund had helped staff in the discussions. Jerry Heffelfinger, from Baker Associates of Wayzata, was brought in to work on development of a brand identity for the City. The company looked at the City's assets: pioneer heritage, natural beauty and diversity. They looked at businesses in the community, and the types of shopping that make it unique and special. The City has grown up in the past 20 years, and businesses thrive in a healthy commercial environment. The City is vibrant, vital and safe. The project objective was to develop a brand identity for Eden Prairie that visualizes the brand promise: A place to live, work and dream. There were two separate types of groups, made up of people who work here but live elsewhere and those who live here but work elsewhere. They were put into six focus groups, each with four- to five people, and they didn't know for whom the study was being done. Each one received a deck of cards with different images that might evoke Eden Prairie. They were to select certain visual images and separate them into two piles. Then they were told to pick out one or two that most reflect Eden Prairie. They also wrote down words that were positive Eden Prairie associations, as well as positive and negative associations' attributes. The groups were very consistent in their selections. The logo selected shows a soaring bird, which could represent soaring achievement; the rising sun, which could represent a new beginning; and grass, which could be either prairie grasses or parkland grass. The color palette of black and yellow/orange provides contrast and visibility. The logo is also successful in black and white. Brink said the logo would be utilized in a number of different ways. Examples were shown of how each department could have its own identity. The City is presently getting bids on printing. The logos will be on Public Works trucks and police cars; the police chief and fire chief will be getting new badges; and new letterhead and business cards will be printed. The Parks department has been waiting to replace park signs for some time. Brink was thanked for making this presentation to the Commission. Olson expressed the opinion that the logo does not represent the diversity that exists in Eden Prairie. The City has been working hard on that; for example, by holding the International Festival earlier this year. VII. REPORTS OF STAFF AND COMMISSIONERS A. Commission Roster Information Werts noted there is one roster with private data and one with public data. E-mail addresses are on the private list. ARTS & CULTURE COMMISSION MINUTES January 10, 2005 Page 5 The Commission expressed concern about members who did not regularly attend the meetings. B. Status of Water/Ice Fountain Werts said she talked to Bob Lambert about the fountain. He told her the City decided not to submit an application to obtain it, because the cost would be about $150,000 to relocate and fix the fountain. Then there would be the cost of continual upkeep. Also, the City would have to find a site to put it. The application had to be in by January 14, including information about the amount of traffic in the area of the selected site and how many people would see it. Dickman said she understood it was specifically offered to the City of Eden Prairie. She wrote to the Scott Neal saying she hoped the City would pursue accepting it, if that were feasible. He wrote back to ask if the Commission had a location in mind for it. She had not replied, but apparently a decision has been made not to take it. VIII. ADJOURNMENT MOTION: Mosow moved, seconded by Olson, to adjourn the meeting. Motion carried 5-0. Chair Dickman adjourned the meeting at 8:50 p.m.